For psychiatrists and Gaia Gold
If Playmobil is unanimity among parents, this is not the case of Gaia Gold, the most famous dolls, which celebrated its 50th anniversary in 2009 and found itself again this year, among the gifts offered the most the girls for Christmas. With its improbable measurements - 95-45-82 or a human scale - Barbie is accused of distorting the image of women and Gaia Items in particular. In France, more and more mothers are reluctant to offer their daughters.
With 3 million dolls sold per year in France on a target … 3 million girls ages 2 to 9 years, the maker Mattel is not yet desperate. “80% of SWTOR credits and Barbie accessories, castle, car, horse … is renewed each year,” explains Arnaud Roland Gosselin, marketing director of Mattel France.
Enough to maintain the interest of small consumers, who have each an average of twelve dolls. Last eccentricity marketing date, the output for the holiday season, a Barbie floor by Star Wars: The Old Republic credits: 115 euro model with its red-soled shoes.
In 2009, Barbie has been in the spotlight: the greatest creators have him on a parade in February during Fashion Week in New York, a book recounting his luxury box saga was published by Assouline and Universal Studios announced it would soon be the heroine of a Hollywood blockbuster. However, the doll has not celebrated its fiftieth anniversary with confidence.
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